Cookie Policy

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit our website defend-magicwizard.com. These files contain information that is transferred to your device's hard drive and help us provide you with a better browsing experience.

Cookies are widely used by website owners to make their websites work more efficiently and to provide reporting information about how visitors use their sites.

2. How We Use Cookies

Marketing Fundamentals Canada uses cookies for several purposes:

• Essential Functionality: To enable basic website features and security
• User Preferences: To remember your preferences and settings
• Analytics: To understand how visitors use our website
• Marketing: To deliver relevant advertisements and content
• Performance: To improve website speed and functionality

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for our website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies.

3.2 Performance Cookies

These cookies collect information about how visitors use our website, such as which pages are visited most often. This information helps us improve our website performance.

3.3 Functional Cookies

These cookies allow our website to remember choices you make and provide enhanced features and personal content.

3.4 Marketing/Targeting Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They also help us measure the effectiveness of our advertising campaigns.

4. Third-Party Cookies

We may also use third-party services that place cookies on your device. These include:

4.1 Analytics Services

• Google Analytics: Helps us understand website usage patterns
• Hotjar: Provides heatmaps and user behavior insights

4.2 Social Media Platforms

• Facebook Pixel: Tracks conversions and enables retargeting
• LinkedIn Insight Tag: Measures LinkedIn ad performance

4.3 Customer Support

• Intercom: Powers our chat support system
• Zendesk: Manages customer support tickets

5. Cookie Duration

Cookies can be categorized by how long they remain on your device:

5.1 Session Cookies

These are temporary cookies that are deleted when you close your browser. They help our website function during your visit.

5.2 Persistent Cookies

These cookies remain on your device for a set period or until you delete them. They help us remember your preferences between visits.

6. Managing Your Cookie Preferences

6.1 Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner. You can choose to:

• Accept All: Allow all cookies for the best experience
• Necessary Only: Only allow essential cookies
• Customize: Choose which categories of cookies to allow

6.2 Browser Settings

You can control cookies through your browser settings:

• Chrome: Settings > Privacy and Security > Cookies
• Firefox: Options > Privacy & Security > Cookies
• Safari: Preferences > Privacy > Cookies
• Edge: Settings > Cookies and Site Permissions

6.3 Opt-Out Links

You can opt out of certain third-party cookies:

• Google Analytics Opt-out
• Facebook Pixel Opt-out
• LinkedIn Insight Tag Opt-out

7. Impact of Disabling Cookies

Disabling cookies may affect your experience on our website:

7.1 Necessary Cookies

If you disable necessary cookies, some features may not work properly, including:

• Account login and authentication
• Form submissions and security features
• Shopping cart functionality

7.2 Optional Cookies

Disabling optional cookies may result in:

• Less personalized content and recommendations
• Repeated cookie consent requests
• Less relevant advertising
• Inability to track your preferences

8. Mobile Applications

If you use our mobile applications, we may use similar technologies to cookies, such as:

• Local storage
• Mobile device identifiers
• Software Development Kit (SDK) technologies

You can manage these through your device settings or app permissions.

9. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of any material changes by:

• Posting the updated policy on our website
• Displaying a notice on our website
• Sending email notifications to registered users

10. Contact Information

If you have questions about our use of cookies or this Cookie Policy, please contact us:

11. Your Rights

Under Canadian privacy legislation, you have the right to:

• Know what personal information is collected through cookies
• Access information about how cookies are used
• Withdraw consent for non-essential cookies
• Request deletion of information collected through cookies
• File a complaint with privacy authorities